Abid Rashid has over 23 years of expertise in the Contact Centre industry. His expertise spans the design, integration and implementation of comprehensive solutions which are focused on improving contact center operational efficiency and effectiveness. Abid Rashid’s keen understanding of the critical business drivers of a remote yet customer facing operation has permitted him to design a number of innovative products that improve agent effectiveness while also improving a contact centre’s business manager’s ability to assess KPIs both internally as well as from customers’ perspective.

Abid Rashid began his career at Genesys in 1995. He developed his position to Head of Technical Services for DACH (Germany, Austria and Switzerland) before leaving in 1999 for WebLine, Inc. WebLine, Inc was subsequently acquired by Cisco in 1999.

Abid Rashid holds an MSc in Scientific Computing from Sunderland University, UK and a BSc in Computing Science from the Newcastle University, UK.

Mohammed Malik co-founded the company in 2004 and is a specialist in reporting on complex MIS systems used in Contact Centres. He is also a qualified senior technical instructor for Genesys, the market leading contact centre software in the World. He continues to deliver technical courses throughout the globe.

Mohammed Malik holds an MSc in Office Automation and Information Systems from Leeds University, UK and a BSc in Computer Science from Liverpool University, UK.